Many people are unaware that naturally acidic food and drinks – like some fruit and juices and wine can temporarily soften the enamel on the tooth’s surface. Over time, this softened enamel can be gradually worn away by normal brushing and become thinner revealing the yellow dentine beneath. Once the enamel has gone, it’s gone.

New Sensodyne Pronamel Gentle Whitening has been specially formulated to help protect teeth from the effects of acid erosion by re-hardening the softened enamel. In addition, it has been specially formulated to gently yet effectively remove stains to restore teeth to their natural whiteness.

Dentists are increasingly concerned about acid erosion, caused by acids found in fruits, juices and soft drinks in today's diet. Sensodyne Pronamel for Children is a fluoride toothpaste specially formulated in collaboration with dentists to strengthen tooth enamel and so help protect your children's teeth from acid erosion as well as tooth decay. * Helps protect against acid erosion * Helps harden tooth enamel * Helps protect against cavities * Developed with dentists * Gentle mint taste Ask your dentist. Directions for use Brush twice daily for 2 minutes Children over the age of 6 years: Use as you would an adult toothpaste. This product is specifically recommended for children over 6 years. However, your dentist may recommend a 1450 ppm fluoride toothpaste for children aged 6 years and under if they are at risk of cavities and/or acid erosion and need extra protection. Children of 6 years and younger: Use a pea-sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor. Children aged under 3 years: Use a smear of toothpaste.